Sargento Back to School Shopping Spree Sweepstakes

OFFICIAL RULES

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

The Sargento Back to School Shopping Spree Sweepstakes (“Sweepstakes”) begins at 9:00 AM Eastern Time (“ET”) on August 1, 2012 and ends at 5:00 PM ET on October 31, 2012 (the “Entry Period”).

ELIGIBILITY: Open only to legal residents of the fifty (50) United States and the District of Columbia, 18 years of age or older. The Sweepstakes is intended for viewing and participation in the United States only and shall be construed and evaluated only according to United States law. Do not proceed if you are not located in the United States at time of entry. Void where prohibited. Employees and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related, of Sargento Foods Inc. (“Sponsor”) and its parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to enter or win. This Sweepstakes is subject to all applicable federal, state and local laws.

TO ENTER: During the Entry Period, visit www.sargento.com/shopping and follow the instructions provided to complete the entry form to submit one (1) entry. All entries must be received by 5:00 PM ET on October 31, 2012 to be considered for the prize drawings. Entries generated by script, macro or other automated means and entries by any means which subvert the entry process are void. Limit one (1) entry per person using only one (1) e mail address throughout the Entry Period. Multiple entries received from any person or e mail address in excess of the limitation stated above will be void. In the event of a dispute, all online entries will be deemed to have been submitted by the owner of the Internet Service Provider ("ISP") account from which they were sent. For these purposes, an ISP account holder shall mean the natural person assigned to such ISP account by the Internet access provider, online service provider or other organization responsible for assigning ISP addresses for the domain associated with such ISP account. All entries become the sole property of Sponsor and will not be returned.

DRAWING: One (1) Grand Prize winner and one hundred (100) First Prize winners will be selected in a random drawing held on or about November 30, 2012 from all eligible entries received during the Entry Period by Sponsor. Odds of winning depend on the number of eligible entries received throughout the Entry Period.

WINNER NOTIFICATION: Winners will be notified by telephone, mail or e mail. Grand Prize winner will be required to complete an Affidavit of Eligibility, Liability and Publicity Release and any other documents required by Sponsor. All such documents must be returned within seven (7) days of date appearing on prize notification. Return of prize notification as undeliverable, failure to sign and return any requested documentation within the specified time period, the inability of Sponsor to contact potential winner within a reasonable time period or noncompliance with these Official Rules by potential winner will result in disqualification and, at Sponsor’s sole discretion, the prize may be awarded to an alternate. If any potential winner is at least 18 but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein.

PRIZES: One (1) Grand Prize winner will receive a prize of $5,000 in the form of a check to be used toward a shopping spree. Approximate Retail Value (“ARV”) of the Grand Prize is $5,000. One hundred (100) First Prize winners each will receive a check card in the amount of $200. Check cards are subject to terms and conditions as specified by issuer. ARV of each First Prize is $200. Total ARV of all prizes awarded is $25,000. Winner may not substitute, assign or transfer the prize, but Sponsor reserves the right, at its sole discretion, to substitute prize (or portion thereof) with one of comparable or greater value. Winner is responsible for any and all applicable federal, state and local taxes and other costs and expenses associated with prize acceptance and use.

GENERAL CONDITIONS: By participating, each entrant agrees: (a) to abide by these Official Rules and decisions of Sponsor, which shall be final and binding in all respects relating to this Sweepstakes; (b) to release, discharge and hold harmless Sponsor, its parents, affiliates, subsidiaries, advertising and promotion agencies and insurers and their respective officers, directors, shareholders, employees, agents and representatives (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from entrant’s participation in the Sweepstakes or any Sweepstakes-related activity or the acceptance or possession, use or misuse of any prize (including any travel/activity related thereto); and (c) unless prohibited by applicable law, to the use of his/her name, voice, performance, photograph, caption, entry, and likeness for commercial, programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, including, without limitation, the Internet, worldwide and in perpetuity by Sponsor and its designees, without compensation to or additional consent from entrant or any third party and without prior notice, approval or inspection. By participating, each entrant also agrees not to release any publicity or other materials on his/her own or through a third party regarding his/her participation in the Sweepstakes without the prior consent of the Sponsor, which Sponsor may withhold in its sole discretion.

MISCELLANEOUS: Released Parties are not responsible for (a) lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries, (b) lost, interrupted, inaccessible or unavailable network, server, ISP, website or other connections or other miscommunications, (c) failed hardware, software, satellite, telephone or cable transmissions, lines or any other technical failure, (d) jumbled, scrambled, delayed or misdirected transmissions, (e) computer hardware or software malfunctions, failures or difficulties, (f) other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the Sweepstakes, the processing of entries, the announcement of prizes or in any Sweepstakes-related materials, (g) any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Sweepstakes or (h) any injury or damage to any person's computer related to or resulting from participating in this Sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the Sweepstakes or the website, who act in an unsportsmanlike or disruptive manner or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the Sweepstakes be, in Sponsor’s sole opinion, compromised for any reason, including virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right, in its sole discretion, to suspend, modify or terminate the Sweepstakes (or any portion thereof) and, if terminated, at its sole discretion, select the potential winners from among all non-suspect, eligible entries received prior to any such action. CAUTION: ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE SWEEPSTAKES MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS’ FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT OF THE LAW.

WINNERS LIST: For the name of the winners (available after November 30, 2012), send a self-addressed stamped envelope to: Sargento Back to School Shopping Spree Sweepstakes Winners List, P.O. Box 11487, Bozeman, MT 59719-1487 for receipt no later than March 31, 2013.

SPONSOR: Sargento Foods Inc. 1 Persnickety Place Plymouth, WI 53073


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